Conference Programme

For presentation guidelines, please click here

  Tuesday 30th August Wednesday 31st August Thursday 1st September Friday 2nd September
09:00    

3A. Kansei Design 2
148, 145, 94, 171, 19

3B. Sensing and Cognition 2
134, 144, 186, 180, 133

3C. Kansei Methods, Processes and Tools 3
119, 179, 196, 142

3D. Advertising, Marketing and Branding 2
175, 104, 185, 102

5A. Inclusive Design 1
137, 106, 110

5B. Kansei Methods, Processes and Tools 4
245, 172, 30

5C. Education
118, 63, 103

5D. Textiles 2
67, 79, 84, 197,

 

 

10:00

Michael Sadler Building – Rupert Beckett Lecture Theatre

10:30 Coffee Break & Poster Viewing
11:00
Plenary 1: Apparel Textile and Fashion Design Study in Kansei Engineering

Michael Sadler Building – Rupert Beckett Lecture Theatre
Professor Masayuki Takatera

Director and President of Japan Society of Kansei Engineering

Institute of Textile Science and Technology

Shinshu University, Japan

Plenary 2: European Kansei in Development

Michael Sadler Building – Rupert Beckett Lecture Theatre

Dr Simon Schütte

President of European Kansei Group

Department of Management and Engineering

Linköping University, Sweden

Plenary 3: Sensibility and Rationality: Breaking the Barrier of the Disciplines

Michael Sadler Building – Rupert Beckett Lecture Theatre

Dr Kevin C. Tseng

Department of Industrial Design

Chang Gung University, Taiwan

12:00 Lunch
13:00

1A. Kansei Design 1
Papers: 247, 77, 146, 201, 150

1B. Kansei Methods, Processes and Tools 1
156, 149, 178, 22, 212

1C. Advertising, Marketing and Branding 1
200, 217, 161, 91

1D. Culture and Politics
251, 42, 55, 57, 73

Post Graduate Consortium
Chaired by Dr Pierre Levy

6A. Drawing and Sketching
44, 58, 60, 143

6B. Inclusive Design 2
48, 99,

6C. Textiles 3
130, 187, 250, 66

6D. Sensing and Cognition 4
100, 147, 188 

14:00
Workshops

Intrinsic Motivation: How Can We Externalize it in Design?” Chaired by Professors Fukuda and Bouchard

How Brain-sciences Reveal the Human Emotional Mechanism. Chaired by Professors Shutoh and Yamanaka.

15:00 Coffee Break & Poster Viewing
15:30

2A. Built Environment
16, 198, 153

2B. Sensing and Cognition 1
97, 61, 140, 29

2C. Kansei Methods, Processes and Tools 2
33, 248, 21, 117

2D. Textiles 1
68, 72, 88,

4A. Sensing and Cognition 3*
235, 169, 107, 86, 69

4B. Human Computer Interaction
128, 62, 114, 136

4C. Datamining
53, 249, 27 50

4D. Exhibitions, tourism and services*
51, 85, 40, 64, 80

*Please note each presentation in sessions 4A and 4D should be a total of 18 minutes long

Closing Ceremony
16:00
18:00    
Drinks Reception

The Royal Armouries

 
18:30
Conference Dinner

University House

21:00
22:00  

Opening Ceremony
Rupert Beckett Lecture Theatre

Parallel Session 1
1A. Kansei Design

Location: Michael Sadler Room 1
Time: 13:00 – 15:00

247. Conceptualizing Kansei Information Security Assessment (KISA) for User Emotional Assessment in Information Security
Mr Khairul Khalil Ishak (Tokyo University of Technology)

77. Kansei Evaluation for Automotive Interior Design Based on Gender Schema
Mr Ching-Chien Liang (National Cheng Kung University)

146. Reinventing the (steering) wheel: A kansei design approach for novel driving experience
Mr Richard Kennedy (Eindhoven University of Technology)

201. A Study of the Attractive Factors for Motorcycles
Mr MingKeng Lu (National Cheng Jung University)

150. A Study on Visual Image of Purple Clay Teapot Based on Kansei Engineering
Mrs Biyun Hong National (Cheng Kung University)

1B. Kansei Methods, Processes and Tools 1
Location: Michael Sadler Room 2
Time: 13:00 – 15:00

156. Evaluating Design and user insertion in the development process of new products in Brazilian toy companies
Mr Rodrigo Fernandes (University of Tsukuba)

149. Predicting Purchase Intent Using Pragmatic and Hedonic Kansei Engineering Scales:  A Case Study of Kitchen Equipment in China 
Dr Nigel Bevan (Professional UX Services)

178.Investigation of team synergy in collaborative design Case study: International Engineering Design Workshop 
Ms Patchanee Patitad (Muroran Institute of Technology)

22. Affective computing for product-form design: An approach to the co-evolution of problem/solution spaces
Dr Danhua Zhao (Hunan University)

212. A study of student’s learning intention in web-based learning
Dr Pei Shan Teng (Providence University)

1C. Advertising, Marketing and Branding 1
Location: Michael Sadler Room 3
Time: 13:00 – 15:00

200. Exploring the effect of storytelling comercial on consumer affective preference
Mr Chun-Chih Chen (National Kaohsiung Normal University)

217. The Recall and Communicative Effectiveness of Computer Generated Imagery in Television Advertisements: A Case Study of Lagos, Nigeria
Mr Ebenezer Odji (Federal University of Technology Akure)

161. Defining Brand Identity through a Kansei-Experience approach
Mr Daniel Esquivel Elizondo (Toyota Motor Europe)

91. The Creative Thinking and Design of the Brand Logo for “i599”
Ms Wen Chun Fong (National Taipei University of Technology, Hsiuping University of Science Technology)

1D. Culture and Politics
Location: Michael Sadler Room 4
Time: 13:00 – 15:00

251. The Expression of Emotional Design within Virtual Character
Dr Wei-her Hsieh (Asia University)

42. A Kansei Study of People’s Unity using Propaganda Videos
Ms Shamsiah Abd Kadir (Universiti Teknologi MARA (UiTM) Malaysia)

55. Understanding and Awareness of the Civic Pride in China – A Case Study on the 16th Asian Games
Dr Zhang Yi (Guangdong University of Technology/Kyushu University)

57. European perception of East Asian cultures
Dr Alexandre Gentner (Kokekoko)

73. Font investigation for Japanese stereotyped impressions given by foreign country names
Dr Ken Ishibashi (Prefectural University of Kumamoto)

Parallel Session 2
2A. Built Environment
Location: Michael Sadler Room 1
Time: 15:30 – 17:00

16. Residents’ Emotion of Rebuilding Urban Blue and Green Belt: Case Study on Taichung Calligraphy Greenway and Kaohsiung Love River
Mr Ming-Lun Li (TungHai University)

198. In the Light of Kansei: A Human-centred Approach for Energy Efficiency in Public Lighting
Dr Fabio Camargo (City of Curitiba Administration)

153. An Investigation of Emotional Perception through Geometry, Space, and Potential Behavioral Effects on Environmental User
Dr Nasser Koleini Mamaghani (Iran University of Science and Technology)

2B. Sensing and Cognition 1
Location: Michael Sadler 2
Time: 15:30 – 17:00

97. Visuomotor Coordination in Straight Hitting Movements for Static or Moving Objects in Front of Observers
Dr Masahiro Suzuki (Kanagawa Institute of Technology)

61. A Study of the Visual and Visual-tactile Sensory Perceptions of Sponge Rubber Properties
Mr Ko-Chen Chang (National Cheng Kung University)

140. How does congruency of scent and music affect people’s emotions
Ms Chen Zhou (Tsukuba University)

29. Influence of Fragrance on Impressions of Oshibori: Considerations from the Perspectives of Categorized Fragrances and Individual Preferences
Mr Takuma Kitamoto (Utsunomiya University)

2C. Kansei Methods, Processes and Tools 2
Location: Michael Sadler Room 3
Time: 15:30 – 17:00

33. Integrating Kano Model into Kansei Engineering to Enhance Customer Satisfaction in Smartphone Design
Mr Roozbeh Tavana (Iran University of Science and Technology)

248. Development of an Intelligent Persona-QFD System for Determining Design Requirements of an Automatic Toilet Grab Bar
Mr Kevin Tseng (Chang Gung University)

21. Satisfaction Measurement by UX Graph
Prof Masaaki Kurosu (Open University of Japan)

117. A new idea creation method based on constraints
Dr Toshiki Yamaoka (Kyoto Women’s University)

2D. Textiles 1
Location: Michael Sadler Room 4
Time: 15:30 – 17:00

68. Verification of the effectiveness of an apparel textile retrieval system using a Kansei information database for Swedish designers
Prof Masayuki Takatera  (Shinshu University)

72. Kansei Engineering Aspects regarding ObjectiveEvaluation of Wool Fabric Handle
Dr Masukuni Mori (Mori Textile Consultant Office)

88. Feeling of Touch to Bare Skin of Wool Knitted Fabrics of Different Finishing Treatment
Prof Machiko Murakami (Gifu City Women’s College)

Parallel Session 3
3A. Kansei Design 2
Location: Michael Sadler Room 1
Time: 09:00 – 10:30

148. Kansei Engineering to Design Remote Control Unit of Domestic Water Heater
Prof Toshio Tsuchiya (Shimonoseki City University)

145. A Study on the Relationship between Attention, Preference and Package Designs ─ A case study of the Chocolate Bar Package
(Ms Yu-Wen Chen National Cheng Kung University)

94. Perceptions of Polymer Sustainability and the Relative Influence of Sustainable Design Strategies Ms Kiersten Muenchinger (University of Oregon)

171. Factors Lowering Interest in Product Interfaces over Time
Mr Naoya Shibata (Shibaura Institute of Technology)

19. Study on Drawing Creations of Children Through Multiple Senses Learning
Mr Ming-Lun Li (TungHai University)

3B. Sensing and Cognition 2
Location: Michael Sadler Room 2
Time: 09:00 – 10:30

134. The Influence of Different Color Nomenclatures on Preferences towards Colors
Ms Lin-chen Lin (National Cheng Kung University)

144. Proposal for a swallowtail butterflies color scheme collection for CMF design based on Kansei representation
Ms Erina Kakehashi (Chiba University)

186. A New Perceptual Model of Representative Color Extraction from Natural Color Images: Experiment and Evaluation
Mr Naoki Takahashi (Chuo University)

180 Different Patterns Affect People’s Emotions
Ms Emika Okumura (University of Tsukuba)

133. Behavior in Public Space:  A reinforcement description
Mr Awoniyi Stephen (Texas State University)

3C. Kansei Methods, Processes and Tools 3
Location: Michael Sadler Room 3
Time: 09:00 – 10:30

119. Structuring User Experience Design with Affective Concerns
Dr Amic Ho City (The Open University of Hong Kong)

179. User experience – what the actual questions are?
Ms Laura Mononen (University of Jyväskylä)

196. A discussion on the selection of prototypes for kansei engineering studies
Dr Lluis Marco-Almagro (UPC BarcelonaTech)

142. Intrinsic Motivation Approach to Design
Prof Shuichi Fukuda (Keio University)

3D. Advertising, Marketing and Branding 2
Location: Michael Sadler Room 4
Time: 09:00 – 10:30

175. Competitive Advantage of Cosmetics Focusing on Rarity and Organization Examined by VRIO Analysis
Mr Kotaro Hara (ALBION CO., LTD.)

104. Exploring the appeal of e-commerce managed by fashion media
Dr Kai-Shuan Shen (Fo Gung University)

185. Process-centric design solutions for unorganized sectors in developing country
Ms Rikke Borch (KEA Copenhagen School of Design and Technology)

102. Unwanted Jewelry as an object for offline access-based consumption – From online sharing to offline sharing
Ms Rikke Borch (KEA Copenhagen School of Design and Technology)

Post Graduate Consortium – Rupert Beckett Lecture Theatre

The PG consortium provides an opportunity for post-graduate students to share with the Kansei community at large about their own experience and their own questions about their studies.   What is expected of a doctoral thesis? What leads to do one? What is advised to become a good doctoral candidate? and what is after? These few questions will be discussed during the PG consortium, by students, doctoral candidates, industrials, researchers and professors.   Using concrete cases of current and former candidates’ projects and experiences as a base for discussion, we will first open up the discussion based on 3min presentations of doctoral projects, and then keep on discussing in smaller groups. We invite post-graduate students who feel they could profit from these discussions and these advices to register for a short presentation at the consortium.  Access is open to all.

Parallel Session 4
4A. Sensing and Cognition 3
Location: Michael Sadler Room 1
Time: 15:30 – 17:00

235. Generic and structured description of tactile sensory perceptions
Mr Bruno Albert (Université de Strasbourg)
 
169. Elimination of the back-view bias in attractiveness judgement with short-term exposure
Prof Keiichi Yonemura (National Institute of Technology, Kisarazu college)

107. Affective Surface Engineering for Total Appearance
Mr Martin Bergman (Halmstad University)

86. Morphological Perception of Impossible Figures with Inconsistent Depth
Ms Sachiko Tsuruno Kinki University (Kyushu University)

4B. Human Computer Interaction
Location: Michael Sadler Room 2
Time: 15:30 – 17:00

128. A Comparative Study of Educational Computer Games by Kansei Engineering (Premo) and Fun Toolkit: (Case Study: Recycling Education Computer Games for 7- 12 Years Old Children in Iran)
Dr Nasser Koleini Mamaghani (Iran University of Science and Technology)

62. A Preliminary Study on Immersion Experience of Mobile Games – a Perspective from Taiwanese Female
Ms Yung Chuang (National Cheng Kung University)

136. Development and Evaluation of a System Using Multi-element Determination to Discourage Texting while Walking
Mr Kento Sasao (Kogakuin University)

4C. Datamining
Location: Michael Sadler Room 3
Time: 15:30 – 17:00

53. Mining KEER
Dr Jean-François Omhover (LCPI – Arts et Métiers Paristech)

249. Acquiring Pictorial Elements from Chinese Headache Similes: A Text Mining Task
Dr Chen-li Kuo (Chang Gung University)

27. Local Food & Organic Food: Communication and Sentiment in YouTube video networks.
Ms Xanat Vargas Meza (University of Tsukuba)

50. YouTube Videos and Emotion: An Identification of Visual Markers
Mrs Roshaliza Mohd Rosli (Universiti Teknologi MARA (UiTM) Malaysia)

4D. Exhibitions tourism and services
Location Michael Sadler Room 4
Time: 15:30 – 17:00

51. Study on Information Signs based on Users’ Wayfinding Behavior in Bus Transfer at Hakata Station and Kyoto Station
Mr Zilong Li (Kyushu University)

85. Defining the best visiting route for a Technology Exhibition – Balanced between a static and dynamic format
Mr Yunfu Hsieh (National Cheng Kung Univerisity)

40. Research on the Store Signage in Historic Tourist Spot – A Case of Gion-Kiyomizu area in Kyoto – Mr Liu Chenyang (Kyushu University)

64. The principles for creating exclusive experience in interactive multimedia exhibition
Ms Pao-Hsuan Shen (National Cheng Kung University)

80. Kansei Evaluation of Travelers with Children at Airports
Ms Guannan Guo (Future University Hokodate)

Parallel Session 5
5A. Inclusive Design 1
Location: Michael Sadler Room 1
Time: 09:00 – 10:30

137. Study of Support Systems for Visually Impaired Web Searches and Information Collection
Dr Jue Zhang (Kogakuin University)

106. The influence of acquired factors on hair loss and the potential of the cosmetics market
Mr Tsutomu Kodaira (ALBION CO.,LTD.)

110. A Preliminary Feasibility Investigation of Kansei Robotic Requirement at Elderly Activity Centre
Mr Saiful Azman Hj Bidin (University of Technology MARA)

5B. Kansei Methods, Processes and Tools 4
Location: Michael Sadler Room 2
Time: 09:00 – 10:30

245. Architecture-Oriented Design Method for Kansei Sleeping Systems
Mr Shuh-Ping Sun (I-Shou University)

172. Culture, semantics and multi-sensory stimuli: the Experience Framework Boards
Ms Alejandra Vilaplana (University of Tsukuba)

30. What matters for ritual visualization – Towards a design tool for the description and the composition of rituals
Dr Pierre Levy (Eindhoven University of Technology)

5C. Education
Location: Michael Sadler Room 3
Time: 09:00 – 10:30

118. Kansei analysis of facial expressions in motivational videos
Dr Luis Diago (Interlocus Inc & Meiji University)

63. Different Opinions In Cuisine Photography Strategy Between Novices and Experts
Ms Jiaxuan Han (National Cheng Kung University)

103. Spatial Sensibility in the Primitive Construction by the Children
Mr Keishiro Hashimoto (Hiroshima University)

5D. Textiles 2
Location: Michael Sadler Room 4
Time: 09:00 – 10:30

67. Thermal Properties and Comfort of Plain Knitted Sweaters of Wool and/or Acrylic Yarns
Prof Takako Fujimoto (Hokkaido University of Education)

79. Dynamic control method of fabric drapes for adapting to the soft-crisp evaluation of various fabrics in online shopping
Prof Tomoharu Ishikawa (Utsunomiya University)

84. Effect of patternmaking methods on visual impressions of dress forms with and without garments
Ms Chinami Fujii (Shinshu University)

197. The influence of eco-label of products on consumer emotional perception: case study on washing machines
Ms Victoria Pérez (Universitat Jaume I)

Parallel Session 6
6A. Drawing and Sketching
Location: Michael Sadler Room 1
Time: 13:00 – 15:00

44. Comparison of Drawing Skills between Still Life Drawing and Design Sketching
Dr Yuichi Izu Shizuoka (University of Art and Culture)

58. Comparison of Hand and Computer Drawings Using Near-infrared Spectroscopy
Dr Takeo Kato (Keio University)

60. The evaluation of product sketch based on differences between expert and novice
Ms Yuan-Yuan Su (National Cheng Kung University)

143. A Study of Composition Strategy in landscape Painting Process: Differences Between Expert and Novice Painters
Mr Kun Wang National (Cheng Kung University)

6B. Inclusive Design 2
Location: Michael Sadler Room 2
Time: 13:00 – 15:00

48. Designing a Sitting Hug Machine for Pupils with Autism
Prof Jih-Sheng Lo (National Taichung University of Education)

99. A Sustainable Approach to Develop Universal Products
Mr. Prasad Ravindra Padse (Tata Elxsi)

6C. Textiles 3
Location: Michael Sadler Room 2
Time: 13:00 – 15:00

130. Drape analysis of fabric based on Fourier descriptor and wavelet transformation
Mr Nguyen Hung An (Kansai University)

187. Visual impressions and tactile feels of white clothing materials
Dr Chie Muraki Asano (Nagoya Women’s University)

250. Technology Acceptance and Anxiety about the Use of Smart Clothes among Older Adults
Mr Kevin Tseng Chang Gung University

66. International assessment of garment design made by pattern makers of different countries
Dr KyoungOk Kim (Shinshu University)

6D. Sensing and cognition 4
Location: Michael Sadler Room 4
Time: 13:00 – 15:00

69. Effects of chromatic color lighting on time sense
Dr Hiroshi Takahashi  (Kanagawa Institute of Technology)

147. Relationship between Physique and Psychophysiological Response under Clothing Pressure by Waist Belt
Dr Mayumi Uemae (Shinsu University)

100. On the Efficacy and Pain of the Traditional Beauty Technique in Taiwan: Kansei Engineering’s Case
Ms Liying Lin (Chung Hwa University of Medical Technology)

188. Biological responses to emotional exhilaration elicited by video stimuli
Prof Masaji Yamashita (Hokkaido University of Science)